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The colours and shapes you choose can inform them of what you're bringing to the table in terms of quality, experience and value.

- Joe Bodia

Your logo design sets the tone for your brand

Your logo creates for your customers a perception in their mind of who you are.

The colours and shapes you choose can inform them of what you're bringing to the table in terms of quality, experience and value. Below are some logos that we've designed for demonstration purposes to illustrate how a fictional brand's logo tonality can give a company it's personality. If you like what you see here and want us to create a bespoke brandmark for you, just contact us via the contact link.

Java and Kava, a syllabic word pairing which stands out brightly in the consumer's mind. To that end, we've used a stylised sun element to express this.

This logo type is for an 'express' coffee concept, and uses stark black and white contrast to state that it is "boldly served". To express this concept, there is a stylised spoon in the cup, like the little white plastic spoon used to stir a cup of to go joe.

This fiction coffee brand is all about "life" in all its loud and colourful expression. Featuring a pair of coffee leafs forming a cup/pair of grateful hands holding the holy Ohm symbol, the loud colours helps it stand out from the competition.

In this logo exploration, we've anthropomorphised the coffee cup to go with the name. Everyone knows "joe" is slang for coffee, and coffee makes you happy, so what better way to express this concept than with a smiling cup of coffee...

In this final exploration, we've taken a 'universal' approach, by using typography to express the brand name and morphing the letter U into a coffee cup, and using strong basic colours to denote brand value and simplicity.

Having the right brand mark for your business is the best way to set you apart from your competition, by establishing a feeling in the minds and hearts of your potential customers. As you can see here, there are many directions you can go, but ultimately, where you end up is a result of forethought and the right design. So contact us today and let us make a logo for you!

Mission Statement

We deliver breakthrough strategic thinking and marketing design direction that can turn your concept not just from vision to reality, but into success. The main core of our strategy is organizing ideas to identify the opportunities with the most potential to gain consumer attention. We create branding that communicates.™